My latest column in Planet S is out this week. and in it a take a step or two back. I decided to write up a quick column on the difference between lager and ale and how it affects the flavour of beer. I also try to dispel some myths, such as ales are hoppier and lagers have to be pale.
I know for most of you this is more rudimentary than the basics, but consider that at beer tastings and events it is possibly the most common question I get from people who are newly beer curious. There are tons of people out there who are confused about the difference. I believe that is in large part due to the massive misinformation campaigns (sometimes called advertising) that the big brewers do. They love to mislabel beer and misappropriate historical distinctions. Our good friend Mr. Keith is only the most obvious. They all do it.
So no wonder the average consumer is unclear what the difference is. Thus the motivation for this month’s Planet S column. Nothing special there, but I think it takes a good stab at making the distinction clear, and – more importantly – how it might shape our beer tasting experiences. The beer examples are shaped by what is readily available in Saskatchewan, so they are admittedly a bit pedestrian. Feel free to come up with your own, better, examples.
So give it a read if you are so inclined. Or better yet, forward it to a friend who is still a bit confused on the topic.
August 4, 2011 at 5:13 PM
Great article. I’ll be sending this one to my friends and acquaintances.
Alexander Keith’s pisses me off. Imagine going to the store and buying a carton labeled chocolate milk, but when you take a sip you discover it was just water: the most reasonable response by the average person would be to stop buying the poser “chocolate milk” and most likely complain to the company that is mislabeling their product.
I did send Alexander Keith’s an email about a year ago, kindly inquiring as to whether the original recipe was a true IPA or not… still no response.
August 5, 2011 at 12:35 PM
So, is it legal for them to actually label it an IPA? Isn’t that seriously false advertising? Should we start a campaign?
August 8, 2011 at 6:50 PM
Sadly there are no rules around beer styles and naming, unlike wine (which is a region issue).Which means that the only tool we have is education. We just need everyone to know what a real IPA is, and the public ridicule would be enough to force a name change. Don’t see that happening any time soon, but a beer geek can hope…