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Big Rock Tweaks Look, Announces New Seasonal Line

Big Rock has announced on its brewer’s blog that they have re-designed their labels and packaging. It is more of a tweak than an overhaul, but the new design aims to be more artistic and draw attention to the artwork…. Continue Reading →

No Rest for the Thirsty: Yet More New Beer

This has been a crazy month for beer on the prairies. I feel like I have been moving from one event to another and from one new beer arrival to another. And it seems to keep going. So I thought… Continue Reading →

Big Rock Magpie to Return?

Last weekend at SHABAM, Big Rock served up a new edition of its long-gone Magpie Rye Ale. It still maintained a subtle touch of rye sharpness, and, if my memory serves me, is a lighter in body than the original… Continue Reading →

Liquor Depot Restricting Big Rock

CBC Radio One in Edmonton this morning ran a story (you can listen to the whole story here) claiming that Alberta’s largest liquor store chain, Liquor Depot (who has 15% of all liquor stores in the province), is restricting supplies… Continue Reading →

Gopher Hunting

So I got around the other night to finally sampling Big Rock’s latest offering, Gopher Lager. They have been trumpeting this beer as their re-entry into world of craft beer, highlighting that it is an all-malt, flavourful lager. Word on… Continue Reading →

Building the Brand Without Big Budgets

My latest CBC column, which aired on April 16, appeared on line today (there can sometimes be a bit of a delay). It was inspired by our recent Medicine Hat trip, where along the highway I kept seeing these over-sized… Continue Reading →

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