There have been four brewery closures in Alberta in the last six months. In recent weeks I have had multiple conversations with people worried that this is a signal that the beer industry is falling back.
It’s not. And here is why.
Alberta experienced one of the fastest growth periods I have ever seen in beer. It went from just over a dozen breweries six years ago to over 100 today. That is a rather unprecedented growth. Meanwhile in nearby Saskatchewan and Manitoba, they also saw new breweries open, but in a much more measured and manageable pace. And no breweries are closing there – at least for now.
I say all this to remind all of us that big growth leads to some failures. Yes, four breweries closed recently. The reasons for their closures are different, they each have their own story.
But they are not a sign of an armaggedon. The beer industry in Alberta is doing just fine, thank you. Each month more beer is being sold to local craft brewers than the month before. However, there are two issues that keep thing in check.
First is the economy. There is no denying that the last five years haven’t been great for Alberta. A sluggish economy will lead to fewer craft beer sales. This is the kind of factor that affects every brewery, but, I argue, more the new, less establlished brewery6.
Second, despite its growth, local craft beer remains a small portion of the market. A couple years ago I estimated the craft beer segment in Alberta was about 7%, with about 5% being Big Rock by itself. Today it is not that much bigger, maybe 9%, but definitely still in the single digits. That means there are ten times as many breweries competing in a market that is only a small amount larger.
That will mean some breweries won’t make it.
But it doesn’t mean there is something wrong in the industry. Quite the opposite. This is a perfect example of how an industry matures. There will always be enthusiastic start ups. Whether they make it depends not upon their enthusiasm, but on how solid their business plan is, how good the beer is, and how well capitalized they are.
I am pretty certain we will see more brewery closures in Alberta in the coming months. It only makes sense. Saskatchewan and Manitoba are likely exempt for now. But for every closure there will still be a new opening. The industry is evolving
So my point here is to not panic. Alberta will lose breweries but that doesn’t mean the industry is in trouble. It’s not. It is thriving and will continue to do so.
So let’s mourn the losss of Wood Buffalo, Red Bison, Coulee and Two Sergeants. But let’s not think that this is the end of the craft beer industry in Alberta.
December 23, 2019 at 1:45 PM
You hit the nail on the head. Breweries at the end of the day, are BUSINESSES. For every three restaurants that open, one will close inside 2 years. Two will close within 3. To expect beer to be different only shows a lack of understanding.
Businesses are risky. And as told above, the business plan and capitalization have as much to say as the quality of product. Great brewers have succumbed, despite great product. And lets be honest – some really garbage beer is on the market because of a great business plan, and marketing strategy.
December 24, 2019 at 10:02 AM
I agree with the article and the comment by Greg S. The location, business plan and product all play a role. For me personally the service and in a some of the breweries the lack of service, decides where I spend my money.
There are a few that I refuse to support after multiple attempts because they lack genuine service.
Sometimes if feels like “give me your money, it’s beer so we don’t need to care”
I try to thank the staff at breweries when good to great service is provided.
Ultimately it’s nice to have enough breweries , so you can pick and choose.
Cheers,
December 24, 2019 at 1:14 PM
Common thread between all four of those closed breweries?
Their shoddy product.
Way too many breweries in this province are making the same piss poor NEIPAS, hefeweizens, and flavorless porters.
We need to see a lot more of these breweries to close for the cream, the solid producers with quality beer like Blindman, Ribstone, Bent Stick, etc, to keep rising to the top.
January 9, 2020 at 2:22 PM
As previously advised, Coulee is under the impression they have NOT closed down?
https://www.facebook.com/couleebrewco/posts/2622090381360410
February 3, 2020 at 12:19 PM
Manitoba has lost 1 so far as Peg Brewing closed last year.