As I have mentioned in previous posts (and on CBC) I took part this year in a Do-It-Yourself Beer Advent Calendar, organized by homebrewer, loyal onbeer.org reader and friend Chad Heinz. The idea behind a DIY Advent Calendar is to get a group of beer fans together to share beer and give each other a surprise. Each person buys 24 bottles of the same beer, preferably wrapped in some way. The beer get distributed so that everyone gets one bottle of each of the 24 supplied beer.
Just like a traditional advent calendar, starting December 1 each day you unwrap one beer, with the intention that you will try it that day (although in beer editions that is a loose requirement). The last beer is opened on Xmas Eve and leads you into the big day.
A couple of years ago I posted about my experience with the Craft Beer Advent Calendar (see here, here, here, here and here). In general terms, while many of the beer were quite interesting and some were sublime, there were issues of beer being past their prime and beer that were not really deserving of placement in an advent calendar.
Still, the concept was an interesting one.
Which is why a DIY version is intriguing to me. With DIY, you get beer that matches the beer awareness of the participants, which necessarily means something of a mixed bag. But the fun in this case is seeing what other people wanted to give you.
I joined Chad’s group because I trust him implicitly and know he knows good beer people. I figured for the most part the beer would be fine. Plus I wanted to see what it would be like to participate.
My first surprise was the difficulty in picking which beer I should contribute (which I will reveal below). I struggled with whether to go big or experimental, or find something more accessible. After weighing a number of options I decided for something solid, unexpected yet very accessible.
My logic was based on an assumption – eventually proven wrong – that many of the beer would be quite big and/or edgy. So I went for something that would balance those theoretical contributions. That is not how it played out.
As it worked out the variety in the beer offered was much bigger than anticipated. There was only one beer I had not tried before (I am tough on that front), although the offerings did include an Xmas beer that changes every year, making it two beer I had not yet tried.
The range was impressive. There were five IPAs of various shapes and sizes, plus three Belgian styles. However, there were also three Winter Ales made for the season, a couple of wheat beer, three red ales, a fruit beer, plus three darker beer. The mix also included a sour beer, a barley wine and a strong American ale.
Overall, I found the beer to be of decent quality but relatively moderate in their reach, with some notable stand-outs. Most people contributed a beer that would be amenable to a wide range of craft beer drinkers. Most of those offerings were still flavourful, just not particularly boundary pushing. The minority offered something bigger and more challenging, unintentionally creating an interesting balance to the calendar. Interestingly 15 of the beer were Canadian, suggesting a degree of nationalism in the selections (or maybe a price point issue). Five were American and only four were European.
Of the 24 beer, I was disappointed 8 times (in the interests of not embarrassing anyone I won’t say which beer). Conversely, there were 7 days where I was a very, very happy camper. The remaining 9 were in the middle.
Of course, I am a tough customer. I can be hard to please. How I choose to interpret the results is that somehow the group found a way to offer beer to satisfy, at least some days, everyone in the list. I fully trust that everyone participating had a mixture of fantastic days and disappointing days, and I suspect my most favourite days were others’ least favourite days.
Chad did a great job moderating. Without knowing the actual beer he used his bottle-shape knowledge to anticipate strong beer and put them on the weekend (good idea!), and he ended with the ideal finisher – Alley Kat Olde Deuteronomy. Rich and full, it is a brilliant local barley wine. I have a sneaking suspicion the Olde Deut was Chad’s contribution.
I had a good time with the calendar. I looked forward to my morning ritual of unwrapping the day’s beer, even if I knew it was a day where I may not get to open it. Plus I can honestly say that even with beer I have had many times, the set-up led me to focus on the beer’s flavour in a way I haven’t for a while. I found myself re-introducing myself to beer I have known for a long time. That is a very good thing.
The Facebook, website and daily survey didn’t get as much traffic as I hoped it would, as I would have liked to read more back and forth about what people thought about the beer. I think I was one of the few who entered my scores in the survey on every beer. The final ratings of the top six are also under-subscribed at this point.
And what was my contribution? After much deliberation, I went with Saskatoon’s Paddock Wood Red Hammer (Day 13). A longtime go-to beer for me, I thought people would appreciate its maltiness and balanced body, plus I anticipated most would not have tried it yet. I, of course, second guessed myself endlessly before its allotted day. I can think of at least a dozen other options I could have gone with. With hindsight I might have gone a bit more adventurous or offer something I knew no one would have tried before. Lessons learned.
Maybe next year I should host my own Advent Calendar where I do all 24 beer, just to satisfy my need to offer new experiences to other beer people. Nah!
Thanks to Chad for organizing the Calendar. I enjoyed it, even on the days where the beer left me uninspired. It simply was fun to see what other people thought I should drink. An idea I recommend to everyone.
December 29, 2014 at 12:08 PM
I’ve had the Craft Advent Calendar all three years, and I have to say that this was the best year yet. There were a couple misses, as there are always bound to be, but I was surprised at how many strong entries there were. When they started day 1 with a fantastic beer from Nogne O, I thought they blew their wad up front, but they followed it up with plenty of strong entries (when an exclusive De Molen is on the weaker side, that should say something). My favorite was a Flanders Red from Italy, although the nature of the sour beer was that it drew very mixed reviews on Facebook from people that were likely unfamiliar with the style and what to expect. It was the most expensive of the locally available advent calendars, but for those seeking new and quality beers, it was worth it this year.
The Parallel 49/Central City calendar was pretty good this year, too. The most economical choice of the three, there were a number of beers that you can get locally, but even those repeats are good beers that you don’t mind drinking repeatedly, while some of the exclusive beers were very tasty and I hope they become regulars.
Rounding out the commercially available calendars was the Phillips calendar. Poor value and disappointing are the words that come to mind. Despite claims of “even more exclusive beers”, most of these were simply seasonals from years gone by that were retired for a reason, and there were perhaps only 3 truly exclusive beers. This might not have been so bad were it not for the price. The 24-pack cost far more than 4 six-packs of Phillips or 2 twelve-packs, so I was paying more for beers that I could regularly get for much cheaper. And while I often buy their IPA mix pack, there are a number beers in their catalog that I wouldn’t bother buying again at regular price, never mind the inflated calendar price.
Your experience seems like a fun one, though that would require a fair amount of organization between my friends. I think the way the Craft Calendar improved it’s offerings this year, I will go back to them next year for convenience and novelty sake.
December 29, 2014 at 1:34 PM
Actually, the Deuteronomy was from Kevin Z.
I was surprised with how much money some people spent on their contribution: an Arrogant Bastard bomber, a Rochefort 8, La Chouffe, Old Deuteronomy to name a few. I was also surprised that there was only one double (Tree Brewing Vertical Winter Ale). Interestingly, I heard from no less than 4 participants that they planned to contribute Full Moon Pale Ale… but they all said they changed their minds because they thought someone else would surely be putting in Full Moon; in the end Full Moon never showed up. My contribution was La Fin Du Monde. I wanted to show that the colour of a beer does not dictate the flavour or the alcohol content (it’s also one of my favourite commercial beers). If anyone wants to check out the survey results for the BYO Advent Calendar go here: http://tinyurl.com/byoadventsurvey
December 29, 2014 at 1:53 PM
I definitely enjoyed the advent calendar and half the fun was sharing it with friends and family. One thing we found interesting was trying to guess who’s contribution we were drinking based on the style and the wrapping job. We tried to guess a few other things about the person based on the wrapping job or the lack of it ;>). I never would have guessed Jason’s or Chad’s selection but enjoyed them both. I figured the Arrogant Bastard was Kurt but I got that wrong too. A highlight was finding out that my Coors light drinking brother really enjoyed the Rodenbach and said he gladly have another if I had one. Overall I think I was only disappointed by a few beers and the great ones far outweighed the disappointing ones. Thanks again Chad for all of your work organizing this calendar. I hope to participate again next year.
December 31, 2014 at 4:08 PM
I really enjoyed the advent, as well as each day’s anticipation of what was waiting in the fridge when I got home. Overall, I enjoyed most of the beers. I also enjoyed the fact that it was an opportunity for me to be presented with new and different beers/styles that I might have otherwise passed up at the store. I hope I have the opportunity to participate in something like this again. Cheers to Chad for arranging and hosting the pickup event, as well as all the work that went into the surveys, planning, and staging.
January 20, 2015 at 2:19 PM
We did the same thing this year with a small group of friends, but only doing 12 beers of Christmas. 3 of us decided the 12 styles appropriately chosen for winter like Belgian Dubbels, Quadrupel, barley wine, imperial stout, Christmas/Winter ales, to name a few. But we still interlaced the calendar with contrasting flavours to break up the calendar. An IPA, saison, maibock, just to add a bit of variety. I then assigned styles randomly to each person with a date so each beer would be wrapped and labeled, and everyone would drink on the same day. We then got together and dropped our beer in each others’ boxes. Even with myself creating the list and assigning the styles, (which I did in November, and then throughout the list), everyday was still a surprise for me. With this approach we never had any duplicates, and we didn’t limit people’s creativity, and could bring their interpretation of the style as they wanted. The budget was then up to that individual, so it was very affordable to everyone. We had some tremendous beer (such as Rochefort 10, Wells and Young Limited release Russian Imperial Stout). Everyone put a lot of thought and research into their selection. It was such a positive experience compared to the commercial Beer advent Calendar, was more affordable, and much much better beer geared towards the beer we wanted to drink when it was minus 20 outside. We then set up blackberry messenger to post pictures and get real time group messages since not everyone in our group was on Facebook. It worked great. We all can’t wait for next year! I hope this gives some people some ideas for next years calendars!