A story in this morning’s Edmonton Journal, connected to a larger piece talking about a new poll showing Canadians are increasingly concerned about our health, publishes numbers showing 2 out of 3 Canadians would give up imported beer to reduce their carbon footprint (don’t ask me why the Journal editors thought to put those things together). I find this interesting. You can read the article here.
I don’t really believe the 2/3 statistic, as not that many Canadians are beer drinkers – meaning a lot of non-beer drinkers offered up import beer on the altar of environmental sustainability. However, I think there is something behind this poll. I have been wondering lately whether we are becoming more supportive of local beer, along with local food, etc. The term “locavore” has appeared in the lexicon, and things like the 100-mile diet have become common knowledge.
I personally support eating and drinking local. It makes sense on a number of levels. It DOES decrease our carbon footprint in a remarkably smart way (climate change deniers will be chastised around here…). Plus it keeps money in the local economy, supporting people who live in our neighbourhood (GOOD people like Neil at Alley Kat, Dave at Half Pints, Stephen at Paddock Wood, etc.). So, I am kind of pleased that maybe, just maybe, Canadians are starting to shift to local consumption.
Now, before any of you jump on your keyboards and accuse me of hypocrisy, I will readily admit that I purchase my share of imported beer. I write about imported beer and encourage people to drink some imported beer. We are damned lucky to have such a wide array of quality beer from around the world to drink. Contradiction? I think not. Here’s why.
Appreciating local and appreciating the best the world has to offer are not mutually exclusive concepts. We can and should do both. We have much to learn from that bottle of Dogfish Head 90-Minute or that glass of Fuller’s Vintage Ale. It helps us understand beer and makes our local beer culture richer and more satisfying. What we should not do, however, is be blind to the environmental cost of getting that beer at our local store, shipped as it was from half-way around the world. It is not unlike buying a banana. I could get any banana, produced in exploitative and environmentally damaging ways. Or I could try to buy an organic, fair trade banana (which I do) to try to MINIMIZE the negative impact of my purchase.
The analogy falls short because, generally, beer is not made in exploitative manners. Most brewing jobs are decent and well paid, and the ingredients come from somewhat fairly paid farmers (I know, I know, they should be paid more, but that is another topic). However, buying from an independent, craft brewer from another country is not the same as buying Stella Artois or Heineken, which are part of a huge multi-national corporation. So, I try to encourage the consumption of imports alongside the consumption of local beer. And usually those imports are independently-owned, well-reputed brewers who deserve our praise and money.
There is a difference, in my eyes, between the imports being talked about in that news article today and the kind of import that comes to us in small shipments, intended for discriminating drinkers. Just be mindful that there is an extra cost to that purchase, and do what you can in other parts of your life to make up for it – like hop on your bike or take the damned LRT to work, for God’s sake. It ain’t hard.
Well, enough of that. Must be a slow beer news week.
August 12, 2010 at 10:43 PM
Thanks Beer Guy!
Now I don’t feel so conflicted about buying those Weihenstephaners the other day…I keed, I keed, I was never conflicted!! 🙂
I am almost certain that many North Americans have become much more aware of the ridiculousness of buying, for example, kiwis from New Zealand at 50 cents a piece. But it remains to be seen whether our collective buying habits will actually shift away from a “whatever’s cheapest!” mindset.
I assume beer geeks as a group likely generalize their attention to issues of quality and local sustainability regarding beer to many of the other products they buy as well.
Personally, I am searching for the most locally made substitute for Hoegaarden I can find. My brew skills are still limited at this point so I’m hoping that Sask Wheat Ale is the answer! Looking forward to your review!
Cheers!
August 12, 2010 at 11:00 PM
Hi Scott,
I hear you. We need to get rid of our cheapest at any cost mentality. I don’t mind paying a bit more for some local strawberries in season or a humanely grown chicken.
As for the Weihenstepheners – don’t blink for a minute on your purchase. Buying the best hefe in the world is worth it – just ditch your car for one day and you have canceled out the carbon emissions.
As for Hoegaarden, at the moment Blanche de Chambly is pretty formidable. The Shiny Penny hefe review will come shortly. Be patient.
Jason
August 16, 2010 at 11:46 AM
The famous saying is, “THINK GLOBAL, DRINK LOCAL.”
The Shiny Penny wit is ok, but the pepper in the finish is a little overly dry and astringent. I can’t really fault them though, considering it is their first attempt using the Paddock Wood system. My guess is that future batches would resolve this issue and be quite superb.
August 30, 2010 at 1:03 PM
“I hear you. We need to get rid of our cheapest at any cost mentality”
Not me. The cheapest beer in the joint is the one I buy. Just about always.
Where I live, imported beer is actually cheaper than our local brew so it wins. Simple as that.
If there is another beer I would like to try I’ll pay extra for it, once, but I always go back to mr.cheapie. I know I’m not alone on this.
Cheer up, the climate scare is over. Enjoy your beer.
August 30, 2010 at 1:53 PM
Klem,
I fully recognize that the majority of beer drinkers decide based upon price point. I respect that. I guess it depends on what you want from your beer. Personally, I am looking for a high quality drinking experience. And the buck-a-bottle, corn-sugar-laden beer simply don’t do it for me. It obviously works for others, which I am fine with.
However, I think my point is that even beer geeks can be overly concerned about price. As the cost of oil and gas increases over the coming years, the cost of imports will rise. By the way, what you call a “climate scare” is the scientifically-demonstrated pattern of climate change, and it ain’t going anywhere until humans make some changes to reverse the patterns. You may not agree, but I, for one, am fully convinced that global warming is the challenge of our generation.
Also, I don’t know where you reside, so can’t speak to your experience, but generally I find locally made beer to be quite inexpensive, especially compared to imported equivalents. For example in Edmonton you can purchase two six packs of Alley Kat for less than a 12-pack of Molson Canadian, and the cost of 12 bottles of something from Britain or Germany is quite a bit higher than that. Again, maybe where you live it is a different.
Thanks for commenting and reading the site.
Jason